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Thursday 7 August 2014

Jigsaw Junior

Over the past few years the tide has begun to turn with regards to girlswear.  There is no doubt that Scandinavian 'unisex' styling has had an effect and born out of this trend new independent brands have emerged, such as Beau loves.  However, we expect this from more forward thinking fashion labels, so imagine my surprise when I saw the AW14 photoshoot for Jigsaw Junior.  Now, don't get me wrong, Jigsaw Junior have designed some beautiful ranges in the past, but they were definitely more girlie, traditional and far away from anything 'cool'.  

It's great to see a British brand embracing the images of  'proper' little girls skateboarding, hanging out and generally looking like kids rather than prancing around in a pink fluffy outfit!   I also happen to know the little girl featured in all photographs and she is one of the coolest kids around!  
Image & Rights reserved Jigsaw

Image & Rights Reserved Jigsaw

Image & Rights Reserved Jigsaw

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