Scotch Shrunk was launch in 2008 with the concept of shrinking their 'Scotch & Soda' Menswear Brand and it works really well. The clothes are effortlessly cool and functional with great style. They also have a girlswear branch Scotch R'Belle, which is equally as cool. Take a look at their AW12 Campaigns and for further information see here http://www.scotch-soda.com (All Rights and Images are Reserved to Scotch & Soda)
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